In November TV presenter Davina McCall shared with her social media following the news of her unexpected Colloid Cyst brain tumour diagnosis.
She told us how she was about to have treatment, that she was understandably nervous and she asked her followers not to worry. Davina shared her story to camera in a typically eloquent, brave, human and open way. This created a wave of goodwill and good wishes for Davina and it also drove a spike in media interest and attention in the diagnosis, its treatment, its prognosis and in the Charities that provide information and support for the Colloid Cyst community.
What was the impact?
November 2024 was our second busiest month on record in terms of new patients and carers – 157 people reached out to brainstrust directly for help for the first time. This direct help includes coaching, counselling and event attendance. This surpassed October, when we ran the annual Wear Grey campaign with its awareness and fundraising goals where we were able to help 127 new people.
Our website, www.brainstrust.org.uk, saw nearly 3 times the usual number of people looking for information about brain tumours. There was a dramatic increase in interest in Colloid Cyst information and also patient stories relating to Colloid Cyst diagnoses.
Humanity, hope and a practical outlook
Much focus is placed on the devastating mortality rates caused by malignant brain tumours. This often means people with a non-malignant diagnosis feel forgotten and overlooked. We have worked hard to provide a balanced service, for anyone with any brain tumour diagnosis and we know that mortality rates don’t help you at diagnosis – quite the opposite, they cause fear and anxiety. As such the media looked to brainstrust for expert comment with the BBC linking to our Colloid Cyst fact sheet in their coverage and comment in the Telegraph.
This was supported by people with a Colloid Cyst who have been looking to brainstrust for support – they shared their gratitude to Davina for growing awareness of the condition. Social media commentary tells us that people are relived to be ‘seen’ and to have the hidden impact of their diagnoses shared. We saw a significant and sustained increase in support group numbers.
The colloid cyst group was a big success today, so much support and a lot of new faces! There was of course mention of Davina and a lot of gratitude around growing awareness, and many many mentions of how much support they have got from brainstrust.
Ellie Baker – brainstrust Support Specialist
With relief, we have since heard from Davina that her operation was a success and she is working hard on recovery, which we know isn’t always straight forward. Naturally we wish her all the best, and are hugely grateful that she has been able to raise awareness of Colloid Cyst, shining a light on the hidden practical challenges. Perhaps most importantly of all, she has helped near record numbers of people find the support they need on this journey.
Helen Bulbeck – brainstrust co-founder and Director of Services and Policy
The need for awareness
“Knowledge is Power” a recent report by the Patient Information Forum and Ipsos reveals that support and information is too hard to find. This is why awareness is vital for the work of charities like brainstrust. The report tells us that:
- Half of adults in the UK are struggling to access trusted health information.
- 1 in 10 adults in the UK have been affected by misinformation, rising to 1 in 5 for ethnic minorities.
- 8 in 10 adults in the UK agree access to trusted health information would help them manage their health.
- 1 in 6 adults in the UK say their views are not taken seriously by their health professional. This rises to 1 in 4 for ethnic minorities.
- Only 1 in 10 adults with long term conditions in the UK are signposted to patient organisations, yet these are highly trusted by their users.
- 2 in 3 adults in the UK state independent verification of health information would increase trust.
This is why we work hard to raise awareness, and are currently running a campaign to reach more people, sooner on their journey with our support, and to ensure people anywhere in the UK can get the help they need.
If you would like help following a brain tumour diagnosis, malignant or non-malignant, and no matter where you are on the journey then please get in touch. Email hello@brainstrust.org.uk or call today on 01983 292405. You can see access our upcoming events, including the Colloid Cyst support group here, on eventbrite.